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Laura Tenison returned to her home in the UK and founded JoJo Maman Bébé (JMB) in 1993, with the goal of giving women a more stylish alternative to frumpy maternity clothing. The company, which Tenison owns, designs comfortable, expandable clothing ranging from casual pants and skirts for everyday wear to dresses and outfits for special occasions. JMB also offers maternity underwear and tops for breastfeeding, a line of clothing for infants and children, and a range of baby toys and other products, such as bath and travel gear, nursery decor, and car seats. The company sells its wares by print catalog and over the Internet.

It was the 1980s: Robin Williams wore rainbow suspenders, Tom Hanks wore a dress, and if you were hot, you had the Jordache look. Fast-forward more than two decades: Jordache Enterprises offers jeans, apparel, and accessories (shoes, purses) primarily for teens, mostly through decidedly non-designer retailers, such as Wal-Mart. It also licenses the Jordache name for eyewear and luggage. Jordache makes jeans under license for Gasoline, Sasson, KIKIT, FUBU, and U.S. Polo Association. Its premium Jordache Vintage line is sold at specialty stores. In 1977 a New York City store, owned by brothers and Israeli immigrants Joe, Ralph, and Avi Nakash, was burned and looted; insurance enabled them to launch Jordache.

Joseph Turner was founded by former number-cruncher Chris Legard in 1987. Joseph Turner is looking to expand its corrale of stylish devotees without bringing on the bricks. The tailored shirtmaker retails two-fold Egyptian cotton shirts and markets other items of apparel, including ties made of silk from Northern Italy; sterling-silver or gilt-plated cufflinks; cashmere and lamb-wool pullover sweaters made in Scotland; dress and casual shoes; and a variety of accessories. The company's retail operations include catalog and online sales; it does not retail through storefront shops.

The Juicy Couture company, formed by two So-Cal scenesters and orginally named Travis Jeans, makes women's T-shirts and other casual attire with a glamorous flair -- claiming that women want to be comfortable and feel gorgeous. Since its formation, the apparel firm has expanded into swimwear, beachwear, watches, children's and infants' wear, fragrances, and footwear. Juicy Couture brand clothes are distributed throughout the US, Europe, and Asia in 60 of its own stores, as well as through specialty and high-end department stores, such as Bergdorf Goodman. The firm was acquired by Liz Claiborne in early 2003.

Kangol Limited licenses its signature hats, footwear, and accessories (bags, watches) to be sold throughout North America, Europe, and Asia/Pacific. In addition to nearly 10 standalone stores in China, Japan, and South Korea, Kangol sells its designs through such specialty and department stores as Selfridges, Nordstrom, and Harrods. Founded in 1938 to make military berets in England, the brand is today enjoying popularity with the hip-hop community. The Kangol brand is owned by sporting goods retailer Sports Direct International (SDI).

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