Bonne Bell, Inc.
Bonne Bell and the teenage game of spin the bottle go hand in hand. The company's Smackers lip gloss brand (introduced in 1973) is geared toward 'tweens who want their lips berry sweet. In addition to Bonne Bell's lipsticks and glosses, the company makes eye makeup (eye shadows, eye liners, mascara), as well as face and body products (bronzing and self-tanning items). Its brand names include Lip Glam, LipLITES, Lip SHAKE, VitaGloss, and Eye Style, among others. Founded in the late 1920s by J. G. Bell, a Kansas salesman whose first factory was in the basement of his family's rented home and named after his daughter, Bonne Bell now operates worldwide and is in its third-generation of family management.
Contact Details
Executives
Chairman and CEO
Jess A. (Buddy) Bell Jr.
EVP and COO
Robert Evans