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Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer's continued growth, while the successful mergers of Gateway and Packard Bell complete the company's global footprint by strengthening its presence in the U.S. and enhancing its strong position in Europe. The Acer Group employs more than 6,000 people worldwide. 2008 revenues reached US$16.65 billion. Over 30 years of making history in the fast-paced IT industry shows that Acer has walked in the right direction. Its far-reaching strategy of focusing on R&D and marketing development laid the foundations and created a company ready to embrace the challenges of the future.

Acer UK supplies business and consumer customers with computers and peripherals. The company's products include desktop and notebook PCs, handheld computers, servers, LCD and CRT displays, projectors, and networking equipment. It also provides support services. Acer UK utilizes indirect sales channels, including distributors, resellers, and online retailers.

Alienware caters to video game enthusiasts, digital video editors, and professionals in the market for high-end PCs made with top-of-the-line components. Sporting names like Area-51, Alienware's colorful systems utilize the highest-performance processors, video cards, and storage components available for PCs. Alienware systems are further differentiated by customized cases, upgraded power supplies, and multiple cooling fans. The company has branch facilities in Australia and Ireland. Dell acquired Alienware in 2006.

Apple's UK-based unit provides desktop and notebook personal computers, servers, and peripheral displays. Other products include multimedia and operating system software, wireless networking equipment, portable multimedia players (iPod), wireless handsets (iPhone), and third-party hardware and software. Apple also operates a music and video downloading services called iTunes, and it offers online services such as Web hosting and email as part of its .Mac package. The company markets to the consumer, government, education, and corporate sectors. Apple operates a chain of retail stores that includes several locations in the UK.

Apple Inc., together with subsidiaries, designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, as well as sells various related software, services, peripherals, and networking solutions. The company sells its products worldwide through its online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. In addition, it sells various third-party Macintosh, iPhone, and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store. The company sells its products to consumer, small and mid-sized business, education, enterprise, government, and creative customers. As of September 26, 2009, it had 273 retail stores, including 217 stores in the United States and 56 stores internationally. The company, formerly known as Apple Computer, Inc., was founded in 1976 and is headquartered in Cupertino, California.

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