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MarketTools provides online market research services and technology, helping clients with advertising research, concept testing, and product development. Among the company's offerings are Zoomerang, an online self-service survey; TrueSample, a managed target audience panel; and zTelligence, a technology platform for capturing and reporting survey data. The company was founded in 1997. Its investors include Capstone Ventures, Dominion Ventures, General Mills, and Procter & Gamble.

Martin Dawes Systems (MDS) provides software services for the telecommunications industry. Its products offer customer management tools including billing services as well as managed services for fixed-line and mobile carriers. Part of the Martin Dawes Group, which includes rental services, retail, videoconferencing, and office automation service companies, MDS was founded as the information systems and technology division of Martin Dawes Telecommunications, which was later sold to BT Cellnet (now known as O2 UK). MDS was spun off in 1997. Customers include Carphone Warehouse, O2 UK, and Vodafone Business Solutions

Matrikon transforms analysis into action. Our industrial intelligence solutions turn your production data into the knowledge you need to anticipate problems and take corrective action or to find opportunities for optimizing production to meet your operating objectives.

Maxager Technology aims to maximize customers' returns in manufacturing, sales, and marketing. Its applications allow plant managers to boost manufacturing performance by optimizing short-term product flows and by evaluating long-term decisions about production capacity. Maxager also offers products that help sales and marketing managers make pricing decisions and determine which products, market sectors, and customers are most profitable.

Maximizer Software wants companies to get the most out of interactions with customers and potential customers. To that end, it provides customer relationship management (CRM) products used by about 120,000 clients to manage customer interactions, marketing efforts, and customer service operations. Its key products are Maximizer (contacts management software) and Maximizer Enterprise (customer relation management software). The company boasts more than 1 million licensees. Clients include Cathay Pacific, HSBC, Lockheed Martin, Siemens, and TD Securities. A company controlled by members of chairman Terence Hui's family is offering to buy Maximizer Software, taking Maximizer private.

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