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Founded in 1999, the company is controlled by CEO Alan Buerger and family. Coventry First LLC is one of the largest players in the secondary insurance market, and as such it actively invests in high-premium life insurance policies, written on elderly executives or wealthy individuals desiring to sell them rather than maintain them. The seller gets a lump sum (only a portion of what they would have received otherwise), Coventry pays the remaining premiums, and when that person dies, Coventry gets the payout.

Trying its best to live up to its name (Dai-ichi means "first"), Dai-ichi Life Insurance Company is one of Japan's top insurers. The firm sells individual and group life insurance, annuities, and supplemental medical coverage, as well as individual and group pension products. Dai-ichi Life also provides nonlife insurance products through its partnership with Sompo Japan Insurance, as well as cancer insurance through a partnership with Aflac. Other services include asset management and risk management. Dai-ichi Life sells its products through thousands of sales representatives it calls "Total Life Plan Designers."

Delphi Financial Group, Inc., together with its subsidiaries, provides integrated employee benefit services. The company operates in two segments, Group Employee Benefit Products and Asset Accumulation Products. The Group Employee Benefit Products segment provides group life, disability, and excess workers’ compensation insurance products to small and mid-sized employers. It also offers travel accident, voluntary accidental death and dismemberment, and group dental and limited benefit health insurance products, as well as assumed workers’ compensation and casualty reinsurance. This segment markets its group products to employer-employee groups and associations in various industries primarily through independent brokers and agents. The Asset Accumulation Products segment offers fixed annuities, such as single premium deferred annuities, flexible premium annuities, and multi-year interest guarantee products. It offers its products and services in the United States and Canada to individuals through networks of independent insurance agents. Delphi Financial Group also provides integrated disability and absence management services, including event reporting, leave of absence management, claims and case management, and return to work management. Delphi Financial Group, Inc. was founded in 1987 and is based in Wilmington, Delaware.

Delta Lloyd is majority-owned (57%) by Aviva, the UK's largest insurance company. Delta Lloyd divides its energies between providing insurance and financial services. The company provides life, health, and other types of insurance, as well as pension, asset management, and banking products and services, to customers in the Netherlands, Belgium, and Germany. Delta Lloyd's operating subsidiaries include Delta Lloyd Insurance, OHRA Insurance, ABN AMRO Insurance, Delta Lloyd Asset Management, Delta Lloyd Banking, and others. Its products are sold through independent insurance brokers and affiliated financial service providers.

Desjardins Financial Security Life Assurance nurtures a garden of insurance and investment products. The subsidiary of the Desjardins Group offers individual and group life and health insurance, as well as a variety of investment products and other financial services, to some 5 million Canadians. The company's products are distributed through the caisses (savings banks) that make up the Desjardins Group network; Desjardins Financial Security also sells through independent agents, brokers, and financial institutions, as well as via direct marketing (online and telephone).

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