Hiscox focuses on niche risks rarely placed by other insurers. The company also provides reinsurance and operates a Lloyd's of London syndicate. Products include personal accident, travel, and kidnapping coverage for high net-worth individuals and a variety of protection for businesses (small and medium-sized), including fine art, marine, liability, political risk, professional indemnity, and terrorism policies. Hiscox's biggest market is the US, where it has expanded its presence through acquisitions and new operations, including offering professional liability coverage to the technology, media, and telecommunications industries.