The mutual insurance company serves 7.7 million member customers, primarily military personnel, military retirees, and their families. Its products and services include property/casualty and life insurance, banking, discount brokerage, and investment management. It offers such specialty products as life insurance for soldiers deployed in war zones and financial planning services to invest hazardous duty pay. USAA relies largely on direct marketing to sell its products, reaching clients via the telephone and Internet. The company's USAA Alliance Services unit provides discount shopping (floral, jewelry, and safety items), and travel and delivery services to its members.