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Henkel focuses on home and hearth. The international company makes branded products for laundry and home care (Persil, Purex, Pril), cosmetics and toiletries (Schwarzkopf, Fa, Dial), and adhesives (Loctite, Ceresit, Teroson). Most of Henkel's operations are centered in Europe, although its ownership of The Dial Corporation gives it access to the US market. Henkel serves customers in more than 125 countries from offices extending nearly everywhere but Greenland and Australia. Relatives of the founding Henkel family control the company, which began in 1876. Amid an economic downturn in the US and abroad, Henkel in 2009 initiated a long-term strategy with financial targets that extend into 2012.

When the kids (or coworkers) track in a hill of dirt from the yard, Hillyard is around to help clean up. The company manufactures and distributes cleaning solutions and supplies, from carpet and gym-floor cleaners to toilet-bowl detergents and air fresheners. Hillyard not only makes the cleaners but also moves them around North America through a network of distributors that spans the US and much of Canada. Among the company's larger customers are manufacturing and consumer products giants the likes of Georgia-Pacific, 3M, and Rubbermaid. Hillyard was formed by N. S. Hillyard in 1907.

The industrial-strength version of S.C. Johnson & Son, JohnsonDiversey split from the well-known company in 1999 to make commercial cleaning, hygiene, pest control, and food sanitation products for retailers, building service contractors, hospitality firms, and foodservice operators. It operates 31 manufacturing facilities in almost 25 countries. JohnsonDiversey also provides safety and application training, safety and hygiene consulting, and hygiene auditing. It's the #2 global industrial and institutional cleaning products company behind Ecolab. Europe represents more than half of the firm's sales, which span some 160 countries. The Johnson family controls two-thirds of the company; Unilever controls the rest.

McBride keeps Europe well-groomed and squeaky clean. The continent's largest manufacturer of private-label household and personal care products, McBride sells its products to most of Europe's major grocery chains. The company's array of household products includes laundry and dishwashing products, hard surface cleaners, bleach, and air fresheners. Its personal care items include shampoo, soap, shaving cream, deodorant, toothpaste, and nail and skin care products. McBride has about a dozen manufacturing facilities in a handful of European countries and operates through subsidiaries in Belgium, Italy, the Netherlands, Spain, and the UK. It also exports products to Central and Eastern Europe.

Rise and shine is a way of life for the folks at Meguiar's. The company produces a variety of automotive care products, including soaps, chrome polishes, carnauba waxes, and vinyl and leather conditioners. It also makes microfiber chamois, towels, and pads that can be used on air and electric polishers. Products are available at major auto parts retailers such as AutoZone and O'Reilly Automotive, as well as through Meguiar's online store. In addition to its car care offerings, the company produces syndicated TV and radio show Car Crazy, which caters to automobile enthusiasts and is hosted by Barry Meguiar, CEO and the founder's grandson. Meguiar's was founded in 1901. 3M acquired the company in 2008.

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