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cruz/kravets:IDEAS has more than a few thoughts on how to influence Hispanic consumers. The agency offers expert brand planning, creative development, media buying, sales promotion, public relations, and direct response services. Clients have included restaurant chains El Pollo Loco and Denny's as well as Diageo and H&R Block. Working out of its headquarters located in California, the independent agency was founded in 1991.

The independent agency's services include advertising and design in print, broadcast, and interactive media. The firm also provides identity marketing, media planning and buying, and collateral materials design services. CurrentMarketing draws clients from the education, entertainment, food and drink, government, health care, and retail sectors. Primarily serving regional and local clients, the agency has worked with Brown-Forman (on its Jack Daniels brand whiskey), the Kentucky Derby Festival, First Harrison Bank, and Developware Inc. Because who wants "Out-of-DateMarketing?" CurrentMarketing has been providing its clients with creative marketing and advertising since 1984.

Daiko Advertising is one of Japan's largest advertising companies providing advertising and marketing services including interactive, events, public relations, and promotion. Its portfolio includes television and print campaigns for Suntory, Kintetsu, and Panasonic. Although the company is among the largest Japanese ad companies, chief rival Dentsu dwarfs Daiko in size and market share. Daiko is part of Hakuhodo DY Holdings, which was formed in 2003 along with prominent Japanese ad firms, Hakuhodo and Yomiko Advertising, to challenge Dentsu's dominance. Founded in 1944, Daiko has about 30 offices in Japan and extends its global reach through a partnership with advertising giant The Interpublic Group.

Peter Dailey started the firm in 1968 and sold it to Interpublic in 1983. Creating effective advertising is part of the daily grind at this firm. Dailey & Associates Advertising is one of the top West Coast ad agencies offering creative development and campaign management services for a number of leading brands such as Carnival, Honda, Fox Sports Network, and Weyerhaeuser. In addition to traditional advertising, the company provides services for direct response, outdoor display, and interactive marketing campaigns. It also offers brand consulting and trend monitoring services. The agency is part of global advertising and marketing services conglomerate Interpublic Group.

David & Goliath provides planning, creative development, branding, lifestyle marketing, relationship marketing, in-house production (for TV or video), and interactive advertising services. It also specializes in Hispanic marketing. The independent agency has worked with companies such as Kia, Universal Orlando, and OSI Restaurant Partners (formerly Outback Steakhouse). In an advertising landscape dominated by giants, this aptly named boutique firm is ready to battle, based on the mere strength of its creativity.

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