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SRI International "Silicon Valley's soul," the not-for-profit think tank ponders advances in biotechnology, chemicals and energy, computer science, electronics, and public policy -- and ways to commercialize those advances. SRI focuses on technology research and development, business strategies, and issues analysis. SRI International has patents and patent applications in such areas as information sciences, software development, communications, robotics, and pharmaceuticals. SRI's clients have included Visa, Samsung, NASA, and the US Department of Defense. Originally founded in 1946 as Stanford Research Institute, SRI became fully independent of Stanford University in 1970.

Standard Rate and Data Service, which does business as SRDS, collects and distributes information on media advertising rates and other data of interest to advertisers and their media planning agencies. In addition to ad rates, Standard Rate and Data Service, Inc. collects publishing dates and contact data on more than 100,000 media outlets in the US. SRDS offers information products tailored to customers in advertising, direct marketing, and public relations. In 2008 Nielsen traded SRDS to WPP in exchange for other assets. SRDS is part os WPP's global market research organization The Kantar Group.

Sterling Research Group, Inc. has high standards when it comes to market research. Sterling Research Group offers a variety of market research services for clients in such industries as advertising, financial services, hospitality, and retail. Sterling Research Group, Inc. specializes in customer satisfaction research using focus groups, and surveys conducted by phone, through the mail, and on the Web. Sterling Research Group, Inc. also offers employee satisfaction surveys for its clients, which have included AAA, Hilton Worldwide, Mohegan Sun, and Kimpton Hotels. Founded in 1987, Sterling Research Group, Inc. has offices in Dallas; San Diego; and St. Petersburg, Florida.

Survey Sampling International (SSI) makes sure marketing research firms are talking to all the right people. Survey Sampling International LLC sample services help clients minimize research risk, reduce costs, and improve research quality by identifying the best subjects for a survey. SSI can screen potential respondents by age, sex, ethnic background, income, and other demographic criteria as well as interests and lifestyle. Survey Sampling International LLC also provides highly defined samples for business surveys. SSI has more than 1,800 clients worldwide that use its services for Internet, telephone, and mail polls and surveys. SSI was founded in 1977.

SymphonyIRI Group (formerly Information Resources, Inc.) is a leading market research firm, providing sales data for consumer packaged goods gathered from checkout scanners at more than 95,000 locations (excluding Wal-Mart, which doesn't release data) in the US and Europe. SymphonyIRI Group, Inc. sells the data through subscriptions to its InfoScan service, which offers access to the data as well as analytical software tools. In addition to checkout scanner data, SymphonyIRI Group, Inc. gathers information via consumer panels and offers test marketing services. SymphonyIRI Group, Inc., which changed its name in 2010, is owned by holding company Symphony Technology Group.

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