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In April 2003, the Group ventured into the Media and Entertainment Industry with the formation of Applause Entertainment, It is viewed by the media and industry alike as the country's premiere production house associated with quality, know how and credibility. Applause has diversified into production of feature films and television software, visual effects and animation, and events.

The academy was planned as an alternative to formal film schools and has since come a long way making a unique place for itself amongst the best global centers of education of its kind. Growing to be certified as the first ISO 9001:2000 film school in this part of the world in less than a decade since its inception, the Academy was also approved as an international level training center by the 125 year old City & Guilds of the United Kingdom in the year 2002.

A name synonymous with the world of motion picture, AVM is the oldest active film production house in India. Founded by AV Meiyappan in 1946, this is one of the few active studios in Asia, with over 170 films in several Indian languages. AVM has always been an institution that produces fascinating movies and has launched numerous prominent actors such as Sivaji Ganesan, Vyjanthimala, Kamal Haasan, T.R Mahalingam, Sivakumar and S.S Rajendran.

What started out as a simple notion to provide content for the T.V. medium has out grown itself to become a mammoth today known as Balaji Telefilms Ltd. Under the hands on leadership of Shobha Kapoor (M.D.) alongside the extraordinary vision of Ekta Kapoor (Joint M.D.) Balaji Telefilms Ltd. has far exceeded its potential of yesterday and set a standard for its future. Balaji Telefilms Ltd. was originally incorporated as a private limited company on November 10th breaking content as people have come to known over the years. Today Balaji Telefilms Ltd. is 1994. The company went public on February 28th amongst the largest production houses in Asia and Middle East with regards to delivering Hindi and regional content.

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