In the current times of frantic online activity, it is imperative that YOUR services, products, information,etc reach your audience at a single click of mouse. In order to increase the visibility of a business or information, the web pages needs to be highly ranked on the search engines. Websites continually ranking high on the search engines, increases the trust factor in the potential customers. Using SEO techniques, valuable traffic to your website is generated. By using tools such as Google Analytics, a lot of data about the visitors is gathered, which can be analyzed to learn more about the potential customers. This helps the business strategize efficiently by taking informed decisions.