Ada Chikan
Ada conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, chikan was being produced and sold on ‘run of the mill’ basis. Ada, brought together the finest artisans who with their nimble fingers started crafting breath taking chikankari designs on finest fabrics which became a delightful appreciation for the cognoscente. To break the monotony of chikankari on a dress, a fusion of 'Zardozi', 'Aari' and 'Kaamdani' done with 'Muqaish' (flattened silver or golden wire) is done which enhances its beauty. Ada as a brand, launched its retail outlet in the up market high street Hazratganj, Lucknow in 2005, though, the collection of 'chikankari' garments started atleast a decade earlier.
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