Action Retail Ventures Pvt. Ltd
It’s heartening you wanted to know more About Campus Shoes, the most popular Brand in Indian Footwear Market. The long journey towards achieving this prestigious spot started in 1983. The propelling factor behind Action Group in ushering the small venture of manufacturing limited number of models of shoes, sandals, and sneakers way back is the huge potential, then existing and growing rapidly. In a country like India, with the second biggest population in the world, the demand for footwear supply is phenomenal. This stems out of the fact that every home needs footwear for its members, kids, lads, ladies and elderly included. Especially for the Indian market, the market analysis showed some distinct features, not prevalent in other European countries. Indian Consumerism attached more importance to price, followed by durability and consistent quality for longer usage in footwear. In Indian tropical conditions and the economic environ, this was quite understandable.