AxisDirect is the flagship brand under Axis Securities Limited, a 100% subsidiary of Axis Bank that offers Retail Broking services and is involved in distribution of Bank’s financial products. AxisDirect offers a range of investment products through various platforms like mobile app, web portal, installable exe and over call through advisors. Customers can open a single 3-in-1 account to invest in various investment products such as Equities, Derivatives, Mutual Funds, SIPs, IPOs, Bonds, NCDs, ETFs, Company Fixed Deposits etc.