Knowing that business magnates don’t have the time, will or patience to go through meandering wordage, we try and make ours as pithy, precise and hard-hitting as possible in all our B2B communications.For B2C market, we keep it yet more simple, jargon-free and deliciously consumer-friendly. The idea is to inform, not confuse. To demystify, not catch someone in a labyrinth of high-sounding, marketing buzzwords.As a process-driven company, with a full-time researcher, copywriter and senior editor on board, our copy gets funneled through at least three pair of eyes, and is finally packed with razor-sharp marketing punch to put you miles ahead of competition.Original content creators, we subscribe to Copyscape (a plagiarism detection software) and run every copy through it before delivering it to the clients.