Tripadaya Innovations and Marketing (TIM), a leading company in Travel & Tourism, Education, and Marketing was established in the year 1996 in Hyderabad, India. TIM's first foray was into the education market. They came out with two innovative products "Audio Lexicon" in 1996 and "American Studies" in 1998. Both the products were extremely well received and were an instant success. In the year 2001, TIM diversified into Travel and Privilege card market. They introduced a privilege card called Thrift Card, though which travellers and tourists were facilitated with a host of discounts at hotels, restaurants, apparel and jewelery shops across 56 cities spread over India. In the year 2003 TIM diversified into Film Merchandizing. They are proud to say that they, in fact created the concept and a market for film merchandize in the Telugu film industry. In the year 2004 they entered the Travel and Tourism market. In fact as per their tradition they are bringing in the concept of travel serial in the Telugu television industry. They have made several films and documentaries on travel. The travel serial which they shall soon be launching is called Vihari. This show will be telecast at prime-time every Sunday on the No.1 Telugu digital television channel 'MAA TV'. The show will be available across all of India. They currently have offices in Hyderabad, India and Chicago, USA.

1. Vihari - The Traveller: The most unique concept and product ever delivered in the history of Telugu TV industry. Vihari brings together a team to conceptualize, create, produce and deliver a tele-serial on Travel and Tourism in Telugu. The tele-serial is being broadcast on millions of televisions in Andhra Pradesh state. The serial can be viewed every Sunday morning prime-time 9.00am on the No.1 Telugu digital television channel 'MAA TV'. The show is currently available to be viewed across all India.
2. Audio Lexicon: The first innovative product launched by TIM was in the year 1996. The product "Audio Lexicon" is a vocabulary development tool. This product consisted of a set of three audio cassettes catering to the students preparing for top-level entrance exams like Common Admission Test (CAT), Graduate Record Examination (GRE), Graduate Management Admission Test (GMAT), etc.
3. American Studies: The next product they delivered was in the education market as well in the year 1998. This time it revolved around delivering expert assistance for students preparing for higher studies in the United States. They provided end-to-end delivery of training and consulting across the whole spectrum of foreign studies. Apart from providing training for the GRE, GMAT, and TOEFL exams and testing services, They consulted students on the right universities to apply to and the right approach to the application process as well.