Blue Bird... the taste that lingers on the tongue of the satisfied customers was started as a small household business. The company was founded by brothers Gambhirdas Shah and Anantrai Shah way back in 1950's as "United Trading Corporation". The firm then dealt in just the import of food products.Post-independence, government of India banned the import of food products. The company decided to produce the very products in India itself, to satisfy the growing customer demand thus, evolved the brand "Blue Bird". Even in those early days of lack of resources & technology no compromises were made in the quality. Only the best available ingredients were used for the production and the tradition still follows. "Blue Bird" as a brand has achieved which only a few brands have achieved i.e. the quality compatible to the imported products.It is surprising to look at the market "bluebird" has captivated without any formal advertising as such. The satisfied customers and the mouth to mouth publicity is the advantage that has made it a brand meant for the masses and the classes. Today it enjoys a monopoly for icing sugar, self-raising flour, castor sugar, demerara sugar, etc.

Baking Powder, Castor Sugar, Citric Acid, Cocoa Powder, Corn Flour, Custard Powder, Damerara Sugar, Drinking Chocolate, Dry Yeast, Ice Cream Mix, Icing Sugar, Instant China Grass, Instant Pudding, Jelly Crystals, Kulfi Mix, Maida Super Sifted Flour, Self-Raising Flour.