Lovson group caters to multiple segments of business in exports. The group has evolved to manufacture and mobilise a wide range of engineering products. It was the time when India’s share in the international trade constituted a modest 2%. Traditional Indian products were in demand in all corners of the globe. He realised the importance, and demand for Indian goods which inspired Mr. Lovchand Amarchand to set up his own import firm in North Africa. He chose the inland port of Suakin in Sudan to be his base for all the trade activities in Africa. His business subsequently flourished, this in return, yielded him rich and invaluable rewards of exposure and experience.

He left a legacy of hard-work, determination and dedication on the strong and responsible shoulders of his grandson Mr. Bharat G. Shah who ventured out from his birth place Mangrol- Gujrat to Sudan at a tender age of 16. He gained knowledge and experience working with his grandfather. They worked closely together to generate best of resources and opportunities for the company. The company reaped the success of growth and development. They worked together in order to lay a foundation of principles and a healthy work culture, with their strong ethics and clear vision.