Sri Adhikari Brothers Television Network Ltd has from its inception in 1995 been the trendsetter in the Television arena. It has been a pioneer in the field of television Programming and programme content. The Company which was started by brothers Mr. Gautam Adhikari & Mr. Markand Adhikari in 1985 began as a small family owned business and went on to become the first publicly- listed television production company in India when it was listed on the BSE in 1995. After achieving leadership in the content production, the company moved one notch further by forward integrating into broadcasting as a logical extension of its existing business operations. The company launched a Hindi General Entertainment Platform “SAB TV” ON 23rd April 2000. SAB TV has the distinction of having won the hearts of its viewers through the quality of its content and programming. SAB TV soon re-positioned itself as a humour centric channel and with the popularity of programs like “Office-Office”, “Yes Boss” etc… soon achieved a brand equity of its own among its comptetors.

Nothing splendid has ever been achieved except by those who dared believe that something inside them was superior to circumstance. With the television industry booming & viewers being continuously exposed to foreign channels, the demand for technically superior content with new shows and formats are on the rise. The company wanted to concentrate in the area of core competence since inception i.e. the production of television software and after due deliberation decided to enter into a deal for transfer the SAB TV brand and related assets to SET satellite (Singapore) Pte Ltd on 15th April,2005 in a deal worth US$ 13 million (United states Dollar Thirteen million only).