K Sera Sera Productions Ltd was established in 2002, K Sera Sera are one of India's largest entertainment software producers and distributors. The company is present across media-films, television, broadband and wireless-as well as genres. In a largely unorganized entertainment industry in India, K Sera Sera is one of the few companies bringing modern management processes to software production and distribution.

Since entertainment is among the fastest moving consumer 'goods', the company functions like a FMCG company for its marketing, process management and distribution functions. Before green lighting any project, an extensive review is carried out by heads of production, finance, and creative. During budgeting, the entire film is divided into schedules, ideally two and a half schedules. The half schedule is of 7 days where the management checks everything from the pace of the actors, to how the plan is flowing, and if the production is organised. Budget is screened for every scene and is thorough for every stage.