Tata Motors enters Bolivia with launch of three vehicles

NEW DELHI: Tata Motors has forayed into the Bolivian commercial vehicle (CV) market with the launch of three products in the South American country.

The Mumbai-based auto major has entered Bolivia through a distribution agreement with local partner Bolivian Auto Motors, which is part of Salvatierra, a business conglomerate engaged in distribution of motor vehicles and motor cycles in the Latin American country.

Through this partnership, Tata Motors has launched three commercial vehicles in the Bolivian market - Tata SuperAce Petrol, Tata Xenon Petrol and Tata LPT 613 truck - all of which will be currently available in Santa Cruz and will soon be available in La Paz and Cochabamba.

"We are delighted to be here in Bolivia, one of the fastest growing markets in the Latin American region," Tata Motors Head (International Business) Commercial Vehicles Rudrarup Maitra said in a statement.

Besides Bolivia, Tata Motors commercial vehicles are sold in other South American markets like Chile and Ecuador.

"We will work with Tata Motors to make sure that our customers here get the finest vehicles and services, that not only match their requirements but also the needs of their business," Bolivian Auto Motors President Johnny Salvatierra said.

Tata Motors is India's largest automobile company, with consolidated revenues of Rs 2,75,561 crore in 2015-16. Through subsidiaries and associate companies, it has operations in the UK, South Korea, Thailand, South Africa and Indonesia.

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