Ford cuts prices of EcoSport by up to Rs1.12 lakh
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New Delhi: Ford India Pvt. Ltd on Friday said that it has cut prices of its best-selling model EcoSport by up to Rs.1.12 lakh.
The move is prompted by introduction of Maruti Suzuki India Ltd’s Vitara Brezza that will take on the EcoSport in the small sports utility vehicle segment.
Vitara Brezza, which is only available in a diesel variant, starts at Rs.6.99 lakh.
The diesel variant of EcoSport will now sell at Rs.7.28 lakh, Rs.1.12 lakh cheaper than earlier. All prices are ex-showroom, Delhi.
Ford has also reduced prices of the petrol variant of EcoSport, which is now priced at Rs.6.68 lakh, Rs.53,700 cheaper than earlier.
“Ford EcoSport has always been recognized for its strong value proposition and this realignment further strengthens that proposition,” said Anurag Mehrotra, executive director (marketing, sales and service), at Ford India.
EcoSport sells between 2,500 and 3,000 units a month.
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