Infosys, TCS in ‘Asia’s 100 Most Admired Brands’ list

World Consulting & Research Corporation (WCRC) has unveiled ‘Asia’s 100 Most Admired Brands’ list in Singapore that includes Honda, Hyundai, Samsung, Singapore Airlines, Emirates Airlines, Infosys, TCS, Alibaba.com.

Asia’s 100 Most Admired Brands is World Consulting & Research Corporation (WCRC) and ibrands360 research initiative involving the most significant brands from Asia.

Abhimanyu Ghosh, Chairman & Editor in Chief, WCRC said, “These chosen brands have shown tremendous growth in the past few years. They’ve made it to the top backed by innovating marketing strategies and tremendous brand recall thereby contributing significantly to their success. The listing in Asia’s 100 Most Admired Brands caters only to the top brands in Asia, which, through their robust growth and formidable presence, have successfully taken on and outshined their competitors.”

The 1stphase of the research was initiated by generating a list of categories; a list of approximately 500 brands across categories who were shortlisted by ibrands 360 and the editorial team of Brands Illustrated Magazine. The list was developed through secondary research driven by ibrands 360 research team via: Market studies, Industry white papers, Category-specific brand reports and Brand-specific scrutiny. In Phase 2, the preliminary list generated in Phase 1 was examined and distilled through a comprehensive in-depth primary survey which was conducted across Asia on parameters like:

Brand Promise/Growth: Year-on-year growth over the past years in terms of network, reach, brand penetration and the promise that the brand holds.

Brand Perception and Goodwill: Goodwill the brand holds and is it perceived favourably amongst its consumers.

Market Acceptance: The brand should be a part of everyday life for the relevant market segment, and is it on the consumers list of choices for that product or services.

Network of Operations: Presence of the company in India or other countries of Asia And other parameters like Brand Recall, Brand Image, Brand Visibility and Brand Penetration.

The final phase of the research comprised of the analysis of Phase 2 and phase 1, which were then evaluated in the final phase of research by an elite group of Jury members. The final 100 Brands of “Most Admired Brands of Asia” were thus shortlisted and finalised.