Flipkart Minutes enters premium grocery, launches private label Pykd
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Flipkart has entered the gourmet grocery segment through its quick-commerce arm Minutes, adding premium and speciality food products as competition in the category intensifies, Moneycontrol reported on Saturday.
The company has also launched a private label, Pykd, for the segment, the report said.
The move comes as quick-commerce companies expand beyond everyday grocery products and seek to attract customers with higher-value purchases.
Zepto is preparing its premium grocery service Select, while Blinkit has launched Gourmet. Bengaluru-based FirstClub is also focused on premium grocery.
Minutes' gourmet range includes cheese, coffee, wood-pressed oils and ghee, ramen and noodles, chocolates, kombucha and boba. Pykd currently offers products such as namkeen and chips. Minutes also plans to add more premium brands to the category.
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