Amazon workers’ Prime Day protest fails to shake up Jeff Bezos’s company

While Jeff Bezos’ Amazon got under fire last week with its workers launching a global protest, the same had a zero to microscopic effect on the company even with the backing of cause-driven millennials, Eric Schiffer, CEO, US-based Patriarch Organisation told Financial Express Online. “When a reported “15” employees show for the strike, and a small number online, even critics of Amazon know it was a tactical disaster in terms of influencing Amazon,” he said, adding that it was a giant failure in having any impact on Amazon on the employee side. Patriarch Organisation is a private equity firm in technology and media.

The e-commerce behemoth received flak from prominent American politicians such as Bernie Sanders and Kamala Harris over its workers’ policies. However, on the day of the strikes, Amazon was “armed to counter the arguments reframing the debate to public policy focused on the national minimum wage, which is half of Amazon’s,” Eric Schiffer said. Moreover, one of the most valuable companies of the world — Amazon — fired a fusillade of counter punches against protest groups. “They refused to be defined by employee groups and the media, not unlike how a presidential campaign refuses to be defined by critics or the media. They are proactive and aggressive and use facts to highlight logical gaps in the protesters’ agenda. The shift to bring context to the national minimum wage is just one example” Eric Schiffer added.

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