AMUL disses consumer slowdown, says its customer base secure; MD Sodhi shares success formula

Leading FMCG brand Amul is sure of its consumer growth amid reports of a slowdown in consumer staples market in the country, Amul MD R S Sodhi said on Tuesday. Attributing the success of its consumer staples growth to right pricing, Amul MD said that the key here is to price the products right, considering India is primarily a country of lower-middle-class people.

“I don’t think we as such, as Amul, have seen any major cause of worry at demand slowdown. India is a country of the lower middle class. If you are pricing it for lower-middle-class people, consumption is growing,” RS Sodhi said.

Also, with food being an entity that is a must for every household, whether high income or low, Amul is confident of its growth. “Whatever prosperity, income levels are increasing in India, the first thing which any household is going to spend is on food or other FMCG products,” he added.