Coca Cola may soon take two of its India-made brands, Thums Up and Maaza, to the global markets, a report by the Economic Times (ET) said, quoting the company's president for international development, Henrique Braun. Thums Up recently crossed $1 billion in sales in India, and Maaza is expected to achieve the milestone by 2024.
"What we are doing on global platforms is looking at possibilities to import or export brands to the rest of the world," Braun told ET. He added that the company is being very "open-minded" about two other India-created flavours, Maaza Aam Panna and Fanta Apple Delite and an idea that can "fly" in India can work in foreign markets as well.