Ashok Leyland, the Chennai-based truck and bus maker, has not given up on its maiden passenger vehicle venture, despite poor sales. Its multi-seater Stile van saw sales of only 311 units in the April 2014-January 2015 period, less than half the same period of the previous year, when it was 694 units.
This is the first time India’s second largest heavy truck maker has plunged into the personal vehicle segment, with no prior experience.