While core competence is a virtue that most investors cherish, diversification is one that can be useful, too. ITC Ltd’s consumer products business could be a case in point as its flagship cigarettes business is suffering from a punishing increase in taxes and harsh regulatory oversight. News of ITC’s plan to set up 20 new factories to make consumer products could be a sign of a bigger push.
Sharp annual price hikes in cigarettes have hurt sales growth, but cigarette margins are protected. In FY15, for example, annualized sales of cigarettes rose by 8.6%, but profit rose by 14.8%. That may seem good, but not for a business where sales have increased at a compounded rate of 15.4% between FY09-14 and profit by 18.7%. Though ITC’s segment profit margin is still an eye watering 67.4%, it is not pulling as much weight as it did earlier.