Software maker company, Microsoft is shutting down its web display advertising business as CEO Satya Nadella is focusing on three key areas – personal computing, cloud platforms and business productivity. The company is handing operations over to AOL and App Nexus Inc. Financial details of the deal are still undisclosed.
About 1,200 jobs will be impacted due to this change, with some positions could axed or transferred as part of the change. Now, AOL will be responsible for all Microsoft’s display advertising inventory across several platforms including MSN, Outlook.com and Skype, and in nine markets such as U.S., the U.K., Canada, Brazil and France among others. AOL was recently acquired by Verizon in a $4.4 billion all cash deal.