According to Roy Glasberg, Google’s Global lead for its Launchpad programs, “the accelerator was born out of Google’s existing Launchpad program for startups and its global series of events that launched about two-and-a-half years ago”.
Google is keenly interested in making an impact on startups, and is seriously trying to scale its efforts. For the same, it is working on various launching projects, trying to develop better tools and offer high-impact mentoring to startups. That’s where the new accelerating programme comes in.