Bajaj Auto Ltd has shifted into the fast lane in September, ending a long ride in the slow lane. Motorcycle sales bounced back while its commercial vehicle (three-wheeler) segment revved up growth. This does signal an improvement in prospects, assuming sales growth sustains, but what is equally important is whether this can translate into higher profit margins.
Domestic motorcycle sales in September comprised 58% of total sales during the month, and rose by 7.3% over a year ago. This has come after 10 successive months of declining sales growth. Better still, Bajaj Auto has regained some lost share—rising from 18% a year ago to 20%—and the management is confident that it can increase further to 25% by end-fiscal year 2018 (FY18).