Tata Consultancy Services (TCS) has retained the top spot as India’s most valuable brand, with a value of $43 billion, according to Kantar’s BrandZ India ranking.
“TCS remains a strong brand as it continues to have a very strong corporate reputation. They are seen as trustworthy, which helps them get repeat business. Their ability to attract strong talent also helps in creating value,” Deepender Rana, executive managing director, South Asia, insights division, Kantar, told Business Standard.