The country's largest bank, SBI, has taken yet another e-initiative to revamp its image and connect with the natty Gen Y consumer. After the launch of mobile app, State Bank Buddy, last month, SBI Card has launched SimplyCLICK, a credit card targeted at the online shopper.
In collaboration with seven leading e-retailers -- Amazon India, Cleartrip, FabFurnish, Food Panda, BookMyShow, Lenskart and Ola Cabs -- it has brought out a card to leverage the popularity of e-commerce in India and expand its existing base of 3.2 million credit card holders.