Jio Double Dhamaka offer, which was introduced yesterday, June 12, is a fresh attempt by Jio to fuel the fire in the telecom sector to keep the incumbents Airtel, Vodafone, Idea Cellular, and BSNL at bay. This offer entitles the Jio customers with additional data for free along with a discount of up to Rs 100 on all the prepaid recharge packs. The company explicitly compared its new offer with what Airtel is providing at same price points. Moreover, while Jio and Airtel are in a neck and neck contest, other players such as Vodafone, Idea, and BSNL are competently vying for the best position.