Tata Motors on Tuesday ended its four-year product launch drought, launching the Zest, a compact sedan priced at Rs 4.64 lakh (ex-showroom, Delhi). The car, the cheapest in its category, will compete against the Maruti Suzuki Dzire, the Honda Amaze, the Hyundai Xcent and the Tata Motors Indigo CS.
Tata Motors claims the Zest is loaded with 29 “segment-leading” features and will be available in nine variants across petrol and diesel engines. Tata Motors’ first new model launch after the Aria launch in 2010, the Zest sports a new 1.2-litre gasoline engine from the Revotron family. (DRIVING ZEST INTO MARKETS).