Maruti Suzuki on Monday launched its most audacious attempt at gatecrashing the mid-sized sedan party, with the Ciaz, priced Rs 6.99-9.80 lakh in India. With this model, the country’s largest carmaker hopes to shrug off its image as a manufacturer of small cars and compete with Honda’s City and Hyundai’s Verna, the leaders in a segment that sells 16,000 cars a month.
Developed at an investment of Rs 620 crore, the most on a car by Maruti Suzuki, the Ciaz will also be exported to West Asia, Europe, Africa and Latin America. The car is being launched commercially within nine months of the concept being unveiled at the Auto Expo in February. The Ciaz comes strapped with Maruti Suzuki’s 91-bhp, 1.4-litre K-Series petrol and 89-bhp, 1.3-litre DDiS diesel engines. According to the company, the diesel version delivers a fuel efficiency of 26.2 kmpl and the petrol variant of 20.7 kmpl. Maruti Suzuki on Monday said the Ciaz offered 10-12 per cent more room than other mid-sized sedans.