New Delhi: Maruti Suzuki India Ltd, which has a stranglehold on the small-car market in India, is trying to shed the budget car maker tag by selling its more expensive models through a separate network as buyers, even first-timers, opt increasingly for larger cars.
As part of efforts to boost its market share in the premium-car category, Maruti Suzuki in a meeting on Saturday decided to sell its cars through two separate marketing networks and also recast its top management, according to three people familiar with the development. All of them requested anonymity. A spokesperson for Maruti declined to comment on the story.